Why was the Buy/Shop Creston First Campaign created?
This campaign was developed in response to the concern expressed by
several Chamber members about the amount of business that was being
lost to companies outside of the area. The campaign exists to encourage
all area businesses and individuals to consider buying from local
businesses before buying out-of-area.
Who is sponsoring the campaign?
The Creston Chamber of Commerce brings “Buy/Shop Creston First” to you,
but this effort would not be possible without local companies and
What is the goal of the campaign?
Our ultimate goal is to affect a shift in local business-to-business
and household purchasing so that five percent of the amount now spent
outside the Creston area is returned to our local community. We will do
this by increasing public awareness about the advantages of buying from
local businesses and promoting area businesses. We hope to not only
improve the bottom line for these businesses but also improve the local
economy overall and create a sustainable future for our community. We
are asking businesses, households and local government to take a look
at their purchasing habits and to pledge to shift five percent of their
out-of-area purchases back into the local area.
Where do the statistics come from?
Data for this campaign was received from the economic analysis software
IMPLAN (IMPLAN Professional 2.0.1018) using 2001 data for Creston.
$132,200,000 is the total amount of goods and services purchased from
out of area vendors annually that could have been purchased here.
We would like to thank Iowa State University economist David Swenson
for his assistance in acquiring, compiling and interpreting this
Are the results being tracked?
Yes. We will work with our pledge companies and individuals to track the success of this campaign.
How do you define a 'local' business?
We consider any business with operations in the Creston area to be
local. Businesses located here, whether small family-owned stores or
part of a national chain or network, employ our family members, friends
and neighbors and contribute to the local tax base.
What is the potential economic impact?
According to our research, if we can achieve a five percent shift in
purchasing, that could mean over $6,274,000 million dollars put
directly back into our local economy. As this money moves through the
community it 'multiplies' and could result in $8,108,000 million
dollars in economic impact. That could translate into 148 jobs and
$2,960,000 million dollars in labor incomes!
What is the potential impact on the community?
There is tremendous potential! New jobs, business growth and expansion,
improved public services, better streets, parks, and schools... the
list goes on and on!
How can I help?
Just pledge to shift five percent of your current out-of-area purchases
back into the local community! Whether you purchase $100 or $100,000
worth of goods annually, you will make a difference! Please let us know
you are participating by completing the Buy/Shop Creston First pledge
form, and we will recognize and promote you in the advertising that is
What if the things I need cannot be purchased locally?
Sometimes, the things you purchase are not available from local
vendors. That is why we aren't suggesting a 100 percent shift to local
purchasing. Instead, we are encouraging businesses and individuals to
shift just five percent of their current purchases back into the local
What if buying locally means paying a higher price for goods and services?
Sometimes the local price isn't always the lowest, and we don't expect
you to pay more for goods and services unless you perceive that the
value outweighs the price difference. By buying locally you may see
significant savings in costs, storage and transportation. What we
do hope is that you will at least give local vendors a chance to
present their information to you.
How do I find a local vendor to cover my needs?
The Creston Chamber of Commerce makes its member directory available at
the Chamber Office as well as available online. Search the categories
there to find the vendors you need, and if you want to be included in
that list, just send an email to the Chamber to become a member!
If you do not have Internet access, the Chamber has this information at
the Chamber Office and will be happy to provide you the information.
is something we can all do to improve our community. And best of all,
there is no additional cost because it’s money you’re already spending!